What happens when a child discovers that the internet knows their childhood better than they do?
One teenager confided to us: “Sometimes it feels like my life was recorded for everyone else long before I had the chance to live it for myself.”
Digital technologies have become an integral part of children’s daily lives, regardless of cultural or geographical context. This is often due to parents who frequently share information about their children online. Today, social media can be considered a “modern baby album,” where parents showcase photos of their children to present themselves as good parents – raising adorable babies, demonstrating a sense of humor, and highlighting milestones achieved – all indicators of family health and happiness. Very often, children are unaware that, thanks to their parents, they have become celebrities on social media.
This parental behavior, known as sharenting, is becoming increasingly common worldwide and poses several risks to children:
Loss of privacy – children have no control over what information is shared about them online, and this digital footprint can be difficult to manage later in life.
Identity theft – personal information can be exploited for identity fraud, compromising children’s security.
Exploitation – images and data may be used for commercial purposes without consent.
Cyberbullying and harassment – shared content can expose children to online abuse.
Sharenting isn’t just a parenting trend – it’s an emerging digital‑rights issue with long‑term implications for autonomy, consent, and identity formation.
Our project examines how sharenting influences children’s privacy, identity, and future choices. We aim to raise awareness, protect children’s rights in the digital environment, and illuminate how a child’s data footprint is shaped long before they can speak for themselves.
Our goal?
Build a safer digital culture for the next generation.
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